Digital marketing has fundamentally reshaped how businesses of all sizes operate and reach customers. According to an adept digital marketeer, Shraddha Agrawal, while traditional marketing involves a scattershot approach, placing ads in broad mediums like newspapers or TV, digital marketing allows laser-targeted campaigns to reach specific demographics, interests, and online behaviour. Shraddha says, “This translates to higher engagement and return on investment (ROI) for businesses. That is how we at DigiDNA help our client maximize returns on their marketing investment.”
Shraddha stands out as a trailblazing figure in the marketing industry, renowned for her exceptional leadership and innovative approach. As the Founder and CEO of DigiDNA – a Digital Marketing Consultancy, Shraddha has cemented her reputation as a versatile and accomplished leader who focuses on driving results and inspiring teams to excel. With over 13+ years of experience and a Master’s in Business Administration and IIM Indore alumni, she brings a wealth of expertise, particularly in domains such as fintech, travel and tourism, US healthcare, and cloud computing.
A Trailblazer in the Marketing World
Throughout her career, Shraddha has consistently raised the performance bar, both for herself and her team, earning recognition and multiple awards for her outstanding contributions. Her commitment to continuous learning and staying abreast of the latest trends in digital marketing strategy sets her apart as a perpetual learner and industry influencer.
Shraddha’s proficiency spans a wide range of areas, including Search Engine Optimization (SEO) and Search Engine Marketing, Paid ads, Content Marketing, B2B Lead Generation, Analytics, and Digital Marketing Funnel strategies. Her strategic prowess and innovative mindset have propelled DigiDNA to new heights, positioning the consultancy as a trusted partner for businesses seeking to optimize their digital presence and drive growth.
Shraddha’s career in marketing began with a desire to understand customer behaviour and use technology to create effective campaigns. Reflecting on it, she says, “Coming from a traditional business background, I was driven to learn more about digital marketing after seeing its revolutionary potential.” After more than 13 years of experience in digital marketing, the tremendous demand and potential expansion of the digital market in the future decades sparked her enthusiasm even more. The constantly shifting nature of the profession, as well as the ability to make a concrete impact on the success of businesses, motivated Shraddha to enter it with excitement and commitment.
An Innovative Data-Driven Viewpoint
Behind their emergence as one of India’s best marketing enterprises, Shraddha says it is their guiding philosophy based on innovation and data-driven tactics. “We think that to be competitive in the digital marketing world, we must continually explore new ideas and technology,” she says. “We use data insights to successfully adjust our tactics, optimizing performance and generating demonstrable results for our clients.” Thus, their dedication to perfection means they uphold uncompromising quality and professionalism in all they do, cultivating a culture of continual learning and progress. “This concept helps us to stay adaptive, dynamic, and prepared for success in a constantly changing business.”
The Marketing landscape is continually evolving. In such a scenario, to ensure that their organization – DigiDNA, remains adaptive and ahead of industry trends, Shraddha says they prioritize constant learning and being on top of the latest developments in digital marketing technologies. “We exceed our clients’ expectations by cultivating an innovative culture and encouraging our team to experiment with new ideas.”
“Our inventive attitude promotes team experimentation, and our strategic development in various industries and geographic locations allows us to react to changing market situations,” adds Shraddha, whose leadership style is rooted in empowerment and unity. She believes in creating a supportive atmosphere in which each team member feels respected and encouraged to offer their own distinctive skills and ideas. “We’ve established a strong, cohesive team that drives our company’s success by putting open communication, trust, and professional growth first,” she states.
Techno-Tactics
The essence of marketing lies in bringing innovation and advancements to the sector in which one works. Shraddha says DigiDNA balances operational proficiency with user experience by emphasizing customer-centricity and agility. They continually update their tactics by employing data analytics and user input to provide frictionless and personalized experiences that resonate with their target audience and their expectations.
In the realm of marketing, technology plays a pivotal role in enhancing efficiency. Shraddha, too, agrees that technology is essential for optimizing their services and keeping ahead in the digital age. DigiDNA uses the power of cutting-edge technologies and platforms across all aspects of digital marketing, including SEO, PPC, lead generation, website creation, content marketing, and more. The team, guided by Shraddha, uses innovative technology to expedite operations, analyze data insights accurately, and offer customized marketing campaigns that provide concrete results for their clients. Shraddha says, “From AI-driven tactics to data analytics tools, our creative approach enables us to respond to changing market trends and provide unique value to our clients in today’s digital economy.”
Fostering an Empowered Team
The workforce is the cornerstone of every successful organization. Believing in it ardently, Shraddha says she leaves no stone unturned to foster a culture of growth, skill development, and empowerment among her employees. “As someone with substantial industry expertise, I consider it both a privilege and a duty to nurture and assist my team on their professional and personal development journeys. Fostering a culture of growth, skill development, and empowerment is more than a checkbox at our organization; it is ingrained in our DNA. We go above and beyond traditional approaches by offering chances for ongoing development, personalized mentoring programmes, and a friendly work atmosphere in which everyone feels respected and heard.”
Shraddha vehemently believes that a great team is more than just individuals working together; it is about building trust, respect, and common goals. “That is why I make it my mission to invest in our team’s professional growth and well-being, acknowledging that a motivated and engaged team is essential to our company’s success.”
Countering Challenges
As a leader in India’s corporate sector, DigiDNA faced its share of challenges. However, Shraddha says her team’s resilience and ingenuity have helped them triumph over adversity on several occasions. One example is when they had a serious market shift for external reasons. “Through collaborative problem-solving and creative brainstorming, we immediately altered our strategy to meet the new difficulties, ultimately emerging stronger and more resilient than before.” They also had to deal with the difficulty of parting ways with customers with unreasonable expectations or who constantly gave them negative feedback. “Despite these challenges, our team remained focused and adaptable, ensuring we were committed to providing superior services and meeting our objectives.”
Being Your Best Self
Admired as the resolute leader in the industry, Shraddha says, “To all the aspiring entrepreneurs, especially women establishing the marketing business, my advice is to embrace your unique strengths and perspectives.” Do not hesitate to take risks, challenge the status quo, and follow your passions with tenacity and perseverance. Surround yourself with helpful people, seek mentoring, and never stop learning and improving. Aspire to achieve higher expectations and dream big; rise for the stars; even if you only reach 30%, consider yourself successful. It is crucial to recognize the value of resilience and multitasking, as well as to advocate for oneself. Don’t be afraid to ask, negotiate, and claim what you deserve. Your achievement is due to your tireless effort and dedication.
Widening the Wings
Looking to the future, Shraddha divulges that their mission is more than simply reaching short-term goals; it is also about building a foundation for long-term development and success for any business that uses DigiDNA to expand digitally. “Looking ahead, our company’s goal is based on the concept that digital marketing is a journey rather than a destination.”
She adds that as they traverse India’s volatile marketing environment, their mission is to create innovation, provide excellent customer outcomes, and help businesses succeed. “We understand that success in digital marketing necessitates consistent work and attention, which is why we are devoted to saving that time and encouraging our team to develop and produce something new every day.”
“With a long-term perspective and preparation for the future, we hope to broaden our reach, strengthen our alliances, and maintain our position at the forefront of marketing excellence,” concludes Shraddha, who, beyond her professional achievements, is a firm believer in maintaining a harmonious balance between her family and professional life.
This holistic approach enhances her well-being and positively impacts her professional endeavours, fuelling her drive for success and continued excellence. As an influential woman leader in the marketing industry, Shraddha Agrawal exemplifies the power of determination, innovation, and a steadfast commitment to excellence.
