They weren’t born with crowns, but they forged their own, crafted from courage, conviction, and an unwavering belief in a brighter future. They challenged the status quo, shattered glass ceilings with the echo of their footsteps, and proved that leadership knows no gender, barrier, or limit.
These women come from every corner of the globe, representing a kaleidoscope of cultures, passions, and pursuits. We see scientists peering into the mysteries of the universe, activists shattering the shackles of injustice, artists colouring the world with their vision, and entrepreneurs weaving empires of innovation.
In the health and wellness entrepreneurship zone, the driving force behind MEDHZ, https://www.medhz.in/, one of the fastest emerging Global Skincare Brand, are two iconic women leaders, Shweta Chhawchharia, the Director of Nutriamore Healthcare (OPC) Pvt Ltd and Harshita Chhawchharia, Director of Balster E Vehicle Private Limited.
Shweta and Harshita’s story is a testament to resilience, a masterpiece painted with moments of triumph and struggles overcome. They speak of navigating doubt, defying stereotypes, and forging their destinies with grit and grace.
Food for Skin
Sharing their MEDHZ journey, Shweta says, “Since our teenage years, my sister and I have been conservative in our approach to skincare products. While observing others indulging in various skincare routines, we often felt left out due to the harsh chemicals present in most products. These ingredients never suited our sensitive skin, and the products often targeted only one issue at a time, making them unsuitable and costly. We yearned for products that could address multiple concerns like pigmentation, dark spots, and acne simultaneously, providing a comprehensive solution tailored to our needs.”
Over the years, growing up with this want and longing to pamper their skin with the best product gave birth to the idea of creating their product, which could help generations like Shweta and Harshita deal with various skin requirements and feed the best to the skin.
“Hence, we started the journey of MEDHZ, the brand created to relish food for skin with integrity in the humblest and truest form. We use natural product extracts in our skincare, which has no harmful effects on the skin,” adds Harshita.
MEDHZ has emerged as one of India’s best skincare enterprises. Shweta shares the guiding philosophy that has propelled their organization’s success: “At MEDHZ, our customers are at the heart of everything we do. We prioritize understanding their unique skincare needs, challenges, and preferences. Our product development and customer engagement strategies focus on delivering solutions that genuinely address their concerns, fostering trust and loyalty.”
Harshita explains, “Our philosophy revolves around creating products that simultaneously cater to multiple skin requirements. We empower our customers to simplify their skincare routines while achieving effective results.”
Honestly, Transparent Skin Integrity
At MEDHZ, they don’t just sell skincare; they understand the skin’s needs and design the product accordingly. Knowing that their product helps someone feel confident, Shweta and Harshita ensure they take the science behind skincare very seriously and formulate the products with a personal connection to it. “We support Skin Integrity, believe in honesty, and are very transparent with our customers.”
*Natural and Gentle Ingredients:
MEDHZ’s success is in Shweta and Harshita’s commitment to using natural and gentle ingredients. They understand the sensitivity of their customers’ skin and ensure their products are free from harsh chemicals and irritants. This dedication to skin-friendly formulations enhances their products’ efficacy and sets the brand MEDHZ apart in the market.
*Inclusivity and Diversity:
MEDHZ embraces the diversity of skincare needs. The company’s philosophy is inclusivity, acknowledging that beauty comes in all forms and that skincare solutions should be accessible to everyone. The team led by Shweta and Harshita celebrates individuals’ uniqueness and designs products catering to a wide range of skin tones, types, and concerns.
*Education and Empowerment:
They view their role not only as a skincare provider but also as an educator. Shweta says, “Our philosophy includes a commitment to empowering our customers with knowledge about their skin and skincare routines.” Through informative content, workshops, and community engagement, they strive to equip individuals with the tools they need to make informed decisions about their skincare.
*Affordability Without Compromise:
Harshita adds that they believe that quality skincare should be accessible to all. Their guiding philosophy involves maintaining affordability without compromising on the effectiveness of their products. “By offering budget-friendly solutions, we ensure that individuals from all walks of life can experience the benefits of MEDHZ skincare.”
*Sustainability and Ethical Practices:
MEDHZ is committed to environmental sustainability and ethical business practices. The team sources responsibly use eco-friendly packaging and actively contributes to initiatives that promote a healthier planet. Their customers appreciate team MEDHZ’s dedication to sustainability, aligning with their values and contributing to the brand’s overall success.
*Continuous Innovation and Adaptability:
The skincare industry is dynamic, and its philosophy emphasizes continuous innovation and adaptability. “We stay ahead of emerging trends, incorporate cutting-edge research, and regularly update our product offerings to meet the evolving needs of our customers,” says Shweta.
Research-Backed Solutions
Shweta and Harshita ensure their skincare company stays adaptable and ahead of industry trends by maintaining a dedicated team of experts. This team collaborates with industry leaders in raw materials, composition, and packaging, constantly experimenting and developing new formulations. They remain flexible in incorporating innovations from new entrants into their products to provide clients with the most effective solutions.
*Market Research and Trend Analysis:
Harshita informs, “We conduct thorough market research and trend analysis to stay informed about the latest developments in the skincare industry.” This includes monitoring consumer preferences, emerging ingredients, and technological advancements. By understanding market trends, they anticipate shifts in demand and tailor their product offerings accordingly.
*Collaboration with Experts:
MEDHZ collaborates with dermatologists, skincare experts, and scientists. These partnerships allow the team to leverage their expertise, stay informed about breakthroughs in skincare research, and incorporate the latest scientific findings into their product formulations. “Expert input ensures that our solutions are innovative and backed by scientific rigour,” adds Shweta.
*Continuous Product Development:
Their commitment to innovation is reflected in their continuous product development efforts. They invest in research and development to create new formulations that address evolving skincare needs. This involves exploring novel ingredients, refining existing products, and introducing cutting-edge solutions that set MEDHZ apart from competitors.
*Customer Feedback and Engagement:
They actively seek and value customer feedback. “Regular engagement with our customers through surveys, reviews, and social media helps us understand their evolving preferences and concerns,” says Harshita, adding that by incorporating customer insights into their product development process, they ensure that their solutions are aligned with real-world needs.
*Agile Manufacturing and Supply Chain:
MEDHZ maintains an agile manufacturing and supply chain infrastructure. This flexibility allows them to respond quickly to changes in demand and adapt to shifts in the market. An agile supply chain also enables them to introduce new products promptly, keeping their offerings fresh and in line with emerging trends.
*Employee Training and Development:
They invest in training and developing their team to keep them updated on industry trends and advancements. This ensures that their staff is well-equipped to contribute to ideating and developing innovative skincare solutions. Continuous education is key to fostering a culture of innovation within the organization.
*Digital and Technological Integration:
Embracing digital tools and technologies is vital to staying ahead of industry trends. MEDHZ leverages data analytics, artificial intelligence, and other digital solutions to analyze consumer behaviour, predict trends, and optimize its marketing strategies. “This tech-driven approach enhances our ability to adapt to changing market dynamics,” says Shweta.
*Participation in Industry Events:
Attending and participating in industry events, conferences, and trade shows provides them valuable insights into emerging trends and innovations. It also offers networking opportunities, allowing us to connect with other industry leaders, experts, and influencers, fostering collaborations and staying informed about industry advancements.
*Environmental and Ethical Considerations:
MEDHZ recognizes the importance of sustainability and ethical practices in the skincare industry. By staying attuned to environmental concerns and ethical considerations, the team proactively integrate eco-friendly practices into their operations, ensuring that the brand remains aligned with evolving consumer values.
By combining these strategies, MEDHZ aims to stay adaptable, innovative, and at the forefront of the skincare landscape. Harshita insists, “Our commitment to continuous improvement and anticipation of industry trends allows us to provide our clients with cutting-edge solutions that cater to their evolving skincare needs.”
Collaborative Leadership
Shweta and Harshita’s iconic leadership style is often recognized as an inspirational force behind your company’s achievements. Shedding light on their approach to leadership and team building within the organization, they say leaders should be adaptive and flexible in working with their teammates. “While we provide inspiration, it’s our dedicated team that drives our company’s achievements. Coming from a family business background, we value a collaborative leadership style, treating our team like family. We encourage open discussions and empower our team members to contribute their ideas, believing that success stems from collective effort rather than individual contributions.”
An Iconic Family Brand
The essence of skincare lies in bringing innovation and advancements to the niche. According to Shweta, skincare is something very close to you. It gives you the confidence you need to face the world. “Thus, we have to be very careful and passionate about it. We have to deal with a vast variety of skin types and understand the requirements of each one. We need to deeply understand the essence of it as our own and then innovate our composition and product based on that. If we can personally listen to the skin’s needs, then we can offer the best solution, meet the customers’ expectations, and give them the most effective experience.”
*Understanding Customer Needs
~Customer Feedback: They actively seek and listen to customer feedback through various channels, including surveys, reviews, and social media. “Understanding their concerns, preferences, and experiences is fundamental to tailoring our solutions to meet their needs.”
~Market Research: Continuous market research allows them to stay attuned to evolving customer expectations and industry trends. By understanding market dynamics, they anticipate shifts in demand and align their innovations with the ever-changing needs of their customers.
*Innovation in Product Development
~Holistic Solutions: MEDHZ focuses on developing holistic skincare solutions that simultaneously address a range of concerns. This approach simplifies skincare routines for customers while offering comprehensive solutions to their varied needs.
~Natural and Gentle Formulations: Team MEDHZ’s commitment to using natural and gentle ingredients reflects their understanding of customer preferences for clean beauty. “We integrate innovative, science-backed formulations that prioritize efficacy while maintaining a skin-friendly and non-irritating profile,” says Harshita.
~Adapting to Scientific Advancements: Staying informed about scientific advancements in skincare allows them to incorporate cutting-edge technologies and ingredients. Adopting innovations with a proven positive impact ensures that their solutions are at the forefront of skincare science.
*Customer Experience
~Educational Resources: MEDHZ places a strong emphasis on educating customers. Providing informative content on their website, hosting workshops, and offering skincare guides empowers customers to make informed choices that align with their specific needs.
~Accessible Pricing: While focusing on innovation, the team remains mindful of offering products at accessible price points. This ensures their innovative solutions are available to a broad customer base, maintaining inclusivity and affordability.
~Customer Service Excellence: Shweta adds, “Our commitment to customer service excellence is paramount. Responsive and helpful customer service addresses customer queries promptly and contributes to a positive overall experience with our brand.”
~Transparency and Authenticity: MEDHZ values transparency and authenticity. Clear communication about their product formulations, sourcing practices, and sustainability efforts builds customer trust, enhancing their overall experience.
*Iterative Improvement
~Iterative Product Enhancement: Harshita mentions, “We view product development as an iterative process. We continuously enhance and refine our products based on customer feedback and market trends. This approach allows us to stay ahead in innovation while meeting evolving customer expectations.”
~Agile Response to Feedback: Rapid response to customer feedback is a cornerstone of their strategy. Whether addressing concerns or incorporating positive feedback, their agility ensures that MEDHZ solutions are continually refined to align with customer expectations.
*Monitoring and Metrics
~Data Analytics: Leveraging data analytics, the team monitor customer behaviour, preferences, and purchasing patterns. This data-driven approach helps them make informed decisions about product development and customer engagement strategies.
~Performance Metrics: Establishing key performance indicators (KPIs) related to customer satisfaction, product efficacy, and market share allows them to quantitatively measure their success in meeting customer expectations and delivering a positive experience.
By carefully balancing innovation with a deep understanding of customer needs and experience, MEDHZ aims to create skincare solutions that push the boundaries of innovation and resonate with and delight its customers. “This customer-centric approach ensures that our innovations are purposeful and aligned with the desires and expectations of those we serve,” says Shweta.
Busting the Chemical Myth
Sustainability and environmental responsibility are crucial aspects of modern healthcare. Shweta and Harshita, too, believe that sustainability is creating an environmentally friendly fair world. “For the same, we use the available resources efficiently and wisely. We’re very particular about using very mild chemicals in our products to save the environment; ‘chemical free is a delusion. Being a part of this universe, we are responsible for conserving nature and making the best use of the natural products available to us without destroying nature.”
*Product Development and Formulations
~Natural and Eco-Friendly Ingredients: MEDHZ prioritizes using natural and eco-friendly ingredients in its product formulations. This ensures the safety of its products for sensitive skin and reduces the environmental impact of sourcing and manufacturing.
~Cruelty-Free Practices: Shweta assures, “We are staunchly against animal testing. All our products are developed through cruelty-free practices, emphasizing our commitment to ethical and sustainable principles in skincare development.”
~Eco-Friendly Packaging: Their packaging is designed with sustainability in mind. They use recyclable materials and strive to minimize packaging waste. This includes minimalistic packaging, avoiding unnecessary plastic, and encouraging customers to recycle.
*Responsible Sourcing and Manufacturing
~Ethical Sourcing: MEDHZ is committed to ethical sourcing practices. “We collaborate with suppliers who adhere to fair labour practices, ensuring that the raw materials used in our products are sourced responsibly,” says Harshita.
~Reducing Carbon Footprint: They actively work to reduce their carbon footprint. This includes optimizing their supply chain for efficiency, choosing local suppliers when possible, and implementing energy-efficient practices in their manufacturing processes.
*Corporate Initiatives
~Community Engagement: MEDHZ engages with local communities, supporting initiatives that promote environmental awareness and sustainable practices. This involvement contributes to community well-being and aligns with their commitment to corporate social responsibility.
~Employee Education and Participation: Harshita adds, “We prioritize employee education on sustainability and environmental responsibility. By fostering a culture of awareness and responsibility, we encourage our team to actively contribute to sustainable practices at work and in their personal lives.”
*Transparency and Certification
~Transparency in Practices: MEDHZ believes in transparency. The team openly communicate their sustainability practices, ingredient sourcing, and manufacturing processes to consumers, fostering trust and accountability.
Certifications: “Pursuing and obtaining recognized environmental certifications is part of our commitment. Whether it’s certifications for eco-friendly packaging or adherence to specific sustainability standards, we seek external validation to demonstrate our dedication to environmental responsibility,” says Shweta.
*Waste Reduction and Recycling
~Waste Reduction Programs: MEDHZ implements waste reduction programs within its facilities. This includes proper waste segregation, recycling initiatives, and a commitment to minimizing waste generation during manufacturing.
~Circular Economy Practices: The team explores circular economy practices, aiming to design products and packaging that can be reused, recycled, or repurposed. This holistic approach ensures that the entire lifecycle of their products aligns with sustainable principles.
*Continuous Improvement
~Regular Environmental Audits: MEDHZ conducts regular environmental audits to assess its impact and identify areas for improvement. “These audits inform our sustainability strategy and guide ongoing efforts to reduce our environmental footprint,” says Harshita.
~Innovation for Sustainability: They invest in research and development to discover innovative ways to make their products and processes even more sustainable. This commitment to innovation ensures that they stay at the forefront of sustainable practices in the skincare industry.
By incorporating these sustainability practices into its daily operations, MEDHZ aims to contribute to a healthier planet while providing customers with skincare solutions that align with their values and environmental consciousness. “Our commitment to sustainability is not just a responsibility but a reflection of our dedication to creating a positive impact on both individuals and the world around us,” says Shweta.
Racing to the Success Mountain
When probed about what kind of success they achieved as a brand and company, Shweta says they are too new in this field and still have a long way to go to achieve the desired success. “We are still learning daily and implementing our knowledge in our products. We as a team are committed to excellence and innovation and provide the best to our clients.”
*The Green Beauty Initiative
~Transition to Sustainable Packaging: MEDHZ initiated a comprehensive transition to sustainable packaging for all its products as part of the Green Beauty Initiative. It replaced traditional packaging materials with eco-friendly alternatives like recyclable paper and glass. This reduced their environmental footprint and aligned the brand with the growing demand for sustainable beauty products.
~Elimination of Single-Use Plastics: MEDHZ took a bold step by eliminating single-use plastics from its packaging entirely. This included removing plastic wraps, pouches, and other non-recyclable materials from product packaging. The company embraced a commitment to a plastic-free environment, contributing to the global effort to reduce plastic pollution.
~Introduction of Refill Programs: MEDHZ introduced refill programs for its popular skincare products to promote sustainability further. Customers are encouraged to purchase refill packs, reducing the need for additional packaging and minimizing waste. This initiative resonates with environmentally conscious consumers and contributes to a circular economy model.
~Educational Campaigns and Workshops: The Green Beauty Initiative extended beyond product changes to include comprehensive educational campaigns and workshops. MEDHZ launched initiatives to raise awareness about the environmental impact of skincare products and the importance of making sustainable choices. These campaigns were conducted online and offline, engaging customers and the wider community.
~Carbon-Neutral Operations: MEDHZ undertook measures to offset its carbon footprint and achieved carbon-neutral operations. This involved investing in renewable energy sources and energy-efficient technologies and participating in carbon offset programs. The commitment to carbon neutrality reflects MEDHZ’s dedication to mitigating its environmental impact.
~Community Plantation Drives: As part of its corporate social responsibility within the Green Beauty Initiative, MEDHZ organized community plantation drives. These initiatives aimed to give back to the environment by planting trees, promoting biodiversity, and creating green spaces in collaboration with local communities.
~Collaboration with Environmental NGOs: MEDHZ actively collaborated with environmental non-governmental organizations (NGOs) to amplify its impact. By supporting and participating in initiatives led by these organizations, the company contributed to broader environmental conservation efforts.
~Consumer Engagement Platforms: To involve customers in the sustainability journey, MEDHZ created dedicated online platforms, and newsletters focused on green beauty tips, eco-friendly practices, and updates on the company’s sustainability initiatives. This engagement educated consumers and fostered a sense of shared responsibility.
*Impact and Recognition
The Green Beauty Initiative has had a transformative impact on MEDHZ, resonating with environmentally conscious consumers and setting a new standard for sustainability in the skincare industry. The initiative garnered positive attention from customers, industry peers, and environmental advocates, positioning MEDHZ as a leader in green beauty and sustainable practices.
By integrating sustainability into the core of its operations, MEDHZ demonstrated a commitment to excellence and innovation and showcased how the skincare industry can be a force for positive environmental change. The Green Beauty Initiative exemplifies MEDHZ’s holistic approach to excellence, where the well-being of individuals and the planet is at the forefront of its mission.
Fostering Digital Skincare
In the realm of skincare, technology plays a pivotal role in enhancing efficiency. Harshita says, “We have all evolved into a digital era, which has positives and negatives. It is up to us to analyze and use the technology best. To stay ahead in this digital work, we have to continuously churn ourselves and adapt to technology’s inventions daily.” Shweta adds that their team is competent enough to understand and incorporate new technologies into their production systems. In this digital age, locating and reaching clients quickly with your products is easier.
*E-commerce and Digital Presence
~User-Friendly Website: MEDHZ maintains a user-friendly website with an intuitive interface, allowing customers to browse products, access information, and make purchases seamlessly. The website is optimized for desktop and mobile devices, providing a responsive and convenient shopping experience.
~E-commerce Platforms: “We leverage e-commerce platforms to reach a broader audience.” By partnering with reputable online marketplaces, MEDHZ expands its digital footprint and ensures that customers can easily find and purchase its products across various channels.
*Data Analytics and Personalization
~Customer Relationship Management (CRM): MEDHZ utilizes CRM systems to manage customer interactions, track preferences, and analyze purchasing patterns. This data-driven approach allows the team to personalize marketing efforts, recommend products tailored to individual needs, and enhance the overall customer experience.
~Data Analytics for Decision-Making: They employ data analytics tools to gain insights into market trends, customer behaviour, and the performance of their products. “These analytics inform strategic decision-making, helping us stay agile and responsive to evolving consumer demands.”
*Social Media and Influencer Marketing
~Social Media Platforms: MEDHZ actively engages with customers on popular social media platforms. “We leverage these platforms for marketing, customer interactions, and staying connected with the skincare community.”
~Influencer Collaborations: Influencer marketing reaches a wider audience and builds brand credibility. By collaborating with skincare influencers and experts, MEDHZ leverages the power of digital influencers to promote products and share skincare tips.
*Continuous Technological Innovation
~Research and Development: MEDHZ allocates resources to ongoing research and development, exploring emerging technologies in the skincare industry. “By staying at the forefront of innovation, we ensure that our products and services align with the latest technological advancements.”
MEDHZ embraces technology across its operations, from enhancing the customer journey and personalizing experiences to optimizing supply chain management and leveraging digital marketing strategies. By staying at the forefront of technological trends, MEDHZ remains adaptable in the digital age, providing customers with a seamless and innovative skincare experience.
Femme Vital Force
The workforce is the cornerstone of any successful skincare organization. Believing in the same, MEDHZ leadership fosters a culture of growth, skill development, and empowerment among its employees. Elaborating on it, Shweta says they are a women-led organisation and believe in allowing women in this men-driven world. “In our organization, we prioritize women in our workforce, recognizing their close connection to skincare and their natural curiosity and dedication to staying informed about skincare needs. While men also care about their skin, the skincare sector remains predominantly driven by women, reflecting our workforce composition, with 90% being women.”
*Continuous Learning and Development
~Training Programs: MEDHZ invests in regular training programs to enhance the skills and knowledge of its employees. These programs cover various aspects, including product knowledge, industry trends, customer service, and leadership development.
~Skill Enhancement Opportunities: Employees are encouraged to identify areas relevant to their roles for skill enhancement. MEDHZ supports them in pursuing courses, workshops, and certifications contributing to their professional growth.
*Career Development
~Individual Development Plans: Each employee collaborates with their manager to create an individual development plan. This plan outlines career goals, skill development objectives, and a roadmap for progression within the organization.
~Promotion from Within: MEDHZ prioritizes promoting employees from within the organization whenever possible. Recognizing and rewarding internal talent fosters a sense of loyalty and motivation among the workforce.
*Employee Empowerment
~Autonomy and Decision-Making: “We believe in providing employees with autonomy and involving them in decision-making processes.” Empowering employees to contribute ideas and take ownership of their responsibilities creates a sense of pride and engagement.
~Recognition Programs: MEDHZ has established recognition programs celebrating individual and team achievements. Employee recognition boosts morale and reinforces the value of each team member’s contributions.
*Inclusive and Supportive Culture
~Diversity and Inclusion: MEDHZ is committed to fostering a diverse and inclusive workplace. “We recognize the value of diverse perspectives and actively promote an environment where every employee feels respected and included.”
~Mentorship Programs: Mentorship programs connect experienced employees with those seeking guidance and career advice. This collaborative approach encourages knowledge transfer and provides a support system for professional development.
*Wellness and Work-Life Balance
~Wellness Initiatives: MEDHZ prioritizes employee well-being through wellness initiatives. This includes mental health support, fitness programs, and flexible work arrangements contributing to a healthy work-life balance.
*Transparent Communication
~Regular Feedback Sessions: MEDHZ conducts regular feedback sessions to facilitate open communication between employees and managers. These sessions provide constructive dialogue on performance, growth, and career aspirations.
~Transparent Communication Channels: Transparent communication is maintained through various channels, including town hall meetings, newsletters, and internal forums. Keeping employees informed about company updates and plans enhances their sense of belonging and involvement.
*Corporate Social Responsibility (CSR) Engagement
~Community Involvement: MEDHZ encourages employees to participate in CSR initiatives. Engaging in community service projects contributes to social causes and fosters a sense of purpose among employees.
*Flexible Work Environment
~Flexibility and Remote Work: Recognizing the changing nature of work, MEDHZ offers flexible work arrangements, including remote work options. This flexibility enables employees to balance work and personal responsibilities effectively.
*Employee Assistance Programs
~Employee Assistance Programs (EAP): MEDHZ provides EAPs to support employees facing personal or professional challenges. These programs offer counselling services, resources, and assistance to promote well-being.
*Continuous Improvement
~Employee Surveys and Feedback: MEDHZ conducts regular employee surveys to gather feedback on the work environment, job satisfaction, and areas for improvement, which it uses to implement positive changes and enhance the employee experience.
By prioritizing continuous learning, career development, empowerment, and fostering a supportive work culture, MEDHZ aims to create an environment where employees can thrive both professionally and personally. The firm’s commitment to the growth and well-being of its workforce reflects its belief that a motivated and empowered team is crucial for achieving organizational success in the skincare industry.
Acing Adversities
As a leader in India’s skincare sector, MEDHZ has faced its share of challenges. Sharing times when her team’s resilience and ingenuity triumphed over adversity, Shweta says, “Our team functions as an extended family, supporting each other through thick and thin. In challenging times, we come together, share opinions, and provide support to make the best decisions for the situation at hand.”
Harshita recalls that mistakes and errors are bound to happen while starting the business from scratch and growing the same. “In tough times, we recognize our frustrations but swiftly move past them. With a focus on results, we aim to deliver products that bring smiles to our clients’ faces, cherishing the journey toward achieving our goals.”
Challenge: Supply Chain Disruption During a Global Crisis
Context: During a global crisis, there was a significant disruption in the supply chain, affecting the timely sourcing of key ingredients for several of MEDHZ’s popular skincare products. This crisis coincided with increased demand for skincare products as people paid more attention to self-care routines while spending more time at home.
*Key Challenges
~Ingredient Shortages: “Critical ingredients for some of our best-selling products were in short supply due to disruptions in the global supply chain.”
~Increased Demand: The heightened demand for skincare products during the crisis created additional pressure to meet customer expectations and maintain product availability.
~Logistical Challenges: Frequent changes in shipping regulations and delays in transportation further complicate the logistics of acquiring and transporting essential ingredients.
*Resilience and Ingenuity
-Diversification of Suppliers: “The procurement team quickly adapted by diversifying our network of suppliers.” This strategic move helped secure alternative sources for essential ingredients and reduced dependency on a single supply chain.
-Local Sourcing and Production: MEDHZ explored opportunities for local sourcing of certain ingredients and collaborated with local suppliers. This not only addressed immediate shortages but also contributed to supporting local businesses.
-Agile Product Formulation: The research and development team demonstrated agility by reformulating certain products to temporarily accommodate alternative ingredients without compromising quality or effectiveness. This flexibility allowed us to continue production during the supply chain disruptions.
-Communicating Transparently with Customers: Transparent communication became a key focus. MEDHZ proactively communicated with customers about potential delays, ingredient substitutions (where applicable), and the steps to ensure product quality. This transparency helped manage customer expectations and build trust.
-Customer-Centric Approach: The customer service team was crucial in addressing customer inquiries and concerns. They actively engaged with customers, providing timely updates, offering solutions, and demonstrating empathy during this challenging period.
-Collaboration Across Departments: The challenge prompted increased collaboration across departments. Teams worked closely to share insights, find innovative solutions, and support each other in adapting to the dynamic circumstances.
*Positive Outcomes
~Strengthened Supplier Relationships: Diversifying the supplier base led to stronger and more resilient relationships with multiple vendors. This addressed immediate challenges and positioned MEDHZ to navigate future disruptions better.
~Innovation in Product Formulation: The experience led to innovation in product formulation. Some of the temporary changes proved to be successful, introducing new variants and improved formulations based on customer feedback.
~Enhanced Customer Loyalty: Transparent communication and a customer-centric approach during the crisis strengthened the bond with our customer base. Many customers expressed appreciation for the honesty and dedication demonstrated by MEDHZ.
~Improved Supply Chain Resilience: Lessons learned from this challenge prompted MEDHZ to enhance supply chain resilience. This involved implementing more robust risk mitigation strategies and contingency plans to navigate future disruptions better.
*Key Takeaways
The experience reinforced the importance of adaptability, collaboration, and a customer-centric mindset. It showcased the resilience and ingenuity of the MEDHZ team in the face of adversity. “By turning challenges into opportunities for improvement and innovation, we emerged from the crisis with valuable lessons learned and a stronger foundation for future success in India’s skincare sector,” says Harshita.
Shweta adds, “Fortunately, we always wanted to start our journey to inventing the skincare which becomes a part of the daily lives of everyone, but it was only after COVID-19 that we were able to gather our resources and kickstart the journey. Thus, we have learned much from the pandemic and tried to implement the best for our clients and team members.”
Naturally Caring for Your Wellness
Today, every skincare business goes beyond the physical realm, touching on aspects like safety, security, wellbeing, prolonged healthcare solutions and more. Accepting the same, Harshita says they keep their products skin-friendly and try not to use chemicals that are harsh on them. “Personally, we have suffered the same in our teenhood. Since we use natural extracts in our products, it makes them safe and secure for the skin.”
*Safety and Clean Beauty
-Natural and Safe Formulations: MEDHZ strongly emphasises clean beauty. Its skincare formulations prioritize natural and safe ingredients, avoiding harsh chemicals that may pose risks to skin health. This commitment aligns with the growing demand for skincare products contributing to overall safety and well-being.
-Cruelty-Free Practices: All MEDHZ products are developed through cruelty-free practices, ensuring its commitment to ethical and safe beauty extends to animal welfare.
*Overall Well-Being
-Holistic Skincare Solutions: MEDHZ’s product range is designed to offer holistic skincare solutions. “Rather than focusing solely on cosmetic concerns, our formulations consider overall skin health and well-being.” This approach addresses issues such as hydration, inflammation, and protection against environmental stressors.
-Mental Health and Self-Care: Recognizing the connection between skincare and mental health, MEDHZ promotes self-care as an integral part of skincare routines. Educational resources, content, and product messaging emphasize the importance of self-care for overall well-being.
*Prolonged Healthcare Solutions
-Collaboration with Skincare Experts: MEDHZ collaborates with skincare experts, dermatologists, and professionals to develop products that offer prolonged healthcare solutions. This involves creating formulations that address immediate concerns and contribute to long-term skin health.
-Virtual Skincare Consultations: To provide personalized and prolonged skincare solutions, MEDHZ offers virtual skincare consultations. Customers can connect with skincare experts remotely, receiving advice tailored to their needs and long-term goals.
*Security and Trust
-Transparent Communication: MEDHZ prioritizes transparent communication with customers. Clear information about product formulations, sourcing practices, and safety measures is provided to build trust and confidence in the brand.
-Product Safety Testing: Rigorous product safety testing is a standard practice at MEDHZ. Before products reach the market, they undergo thorough testing to ensure efficacy, safety, and adherence to quality standards.
*Innovation in Skincare Technology
-Advanced Formulations: MEDHZ invests in research and development to incorporate advanced skincare technologies into our formulations. This includes using innovative ingredients and technologies that contribute to improved skin health and long-term benefits.
*Sustainable Practices
-Environmental Well-Being: MEDHZ integrates sustainability into its practices, contributing to environmental well-being. This involves eco-friendly packaging, responsible sourcing, and initiatives to minimize the environmental impact of our operations.
*Customer Education and Empowerment
-Educational Resources: MEDHZ provides educational resources to empower customers with knowledge about skincare, ingredient benefits, and self-care practices. Informed consumers are better equipped to make choices that align with their overall well-being.
-Community Engagement: Shweta says, “Our community engagement initiatives extend beyond product sales.” MEDHZ actively participates in conversations about overall well-being, encouraging a holistic approach to skincare within the larger community.
*Continuous Improvement
-Feedback Loops: MEDHZ values customer feedback and uses it as a vital component of continuous improvement. Regular feedback loops inform product enhancements, service improvements, and the development of new offerings aligned with evolving consumer needs.
By addressing safety, security, and overall well-being and providing prolonged healthcare solutions, MEDHZ aims to position itself as more than just a skincare brand. “Our commitment extends to empowering individuals to make choices that contribute to their holistic well-being, fostering a sense of trust and confidence in our products and services,” says Harshita.
Let Yourself Glow Like a Star
Looking to the future, Shweta and Harshita say their vision of their company is to ‘Enhance people’s skin through transparency, authenticity and vulnerability.’ They are transparent with their clients. They believe dealing with honesty with their clients and team members, working in a supportive environment which makes our team members feel at home and being good to the skin, which speaks volumes, are the pillars on which they stand and which will help them go a long way in the coming years
*Innovation and Research
~Cutting-Edge Formulations: MEDHZ aims to continue pioneering cutting-edge skincare formulations. “Our commitment to research and development will lead to introducing innovative products that address emerging skincare needs and leverage advanced technologies.”
~Adaptive Innovation: The skincare landscape is dynamic, and MEDHZ aspires to remain at the forefront of adaptive innovation. This includes staying ahead of industry trends, anticipating consumer preferences, and responding swiftly to changes in the market.
*Holistic Well-Being
~Comprehensive Skincare Solutions: MEDHZ’s vision includes providing comprehensive skincare solutions beyond cosmetic concerns. “We aim to enhance our product range to cater to various aspects of holistic well-being, considering factors such as mental health, self-care, and overall skin health.”
~Virtual Skincare Consultations: Virtual skincare consultations will be expanded to offer personalized advice and solutions, fostering a deeper connection with customers and providing ongoing support for their skincare journeys.
*Sustainability and Responsibility
~Environmental Stewardship: MEDHZ is committed to advancing its sustainability initiatives. The vision includes further reducing the environmental footprint through eco-friendly packaging, responsible sourcing, and ongoing efforts to contribute to environmental conservation.
~Corporate Social Responsibility: The company aspires to deepen its impact through meaningful corporate social responsibility initiatives. This involves actively engaging with communities, supporting social causes, and contributing to society’s well-being beyond skincare.
*Customer-Centric Experience
~Enhanced Customer Engagement: MEDHZ aims to elevate customer engagement strategies, creating an immersive and personalized experience. This involves leveraging technology for virtual experiences, exclusive content, and interactive platforms that empower customers in their skincare journeys.
~Customer Education: The vision includes a continued emphasis on customer education. MEDHZ aims to be a trusted source of information, providing resources that empower consumers to make informed decisions about their skincare routines and overall well-being.
*Global Expansion
~International Presence: MEDHZ envisions expanding its footprint beyond India, reaching a global audience with innovative skincare solutions. This expansion will involve strategic market entry, partnerships, and a commitment to meeting the diverse needs of customers worldwide.
*Technology Integration
~Tech-Driven Solutions: The company aspires to leverage technology for enhanced customer experiences. This includes the integration of augmented reality for virtual product try-ons, artificial intelligence for personalized recommendations, and other tech-driven solutions that enhance the online shopping journey.
~Data-Driven Insights: MEDHZ aims to harness data-driven insights for continuous improvement. Analyzing customer data, market trends, and feedback will inform strategic decisions, allowing the company to stay agile and responsive to evolving consumer preferences.
*Empowering the Team
~Employee Development: MEDHZ is dedicated to the growth and well-being of its employees. The vision includes ongoing investment in employee development and creating a workplace culture that fosters creativity, collaboration, and a shared commitment to the company’s mission.
~Inclusive Leadership: The company aspires to maintain an inclusive leadership approach, ensuring that diverse perspectives are valued, and every team member feels empowered to contribute to the company’s success.
*Continuous Learning and Adaptability
~Agility in a Changing Landscape: MEDHZ’s vision includes a commitment to continuous learning and adaptability. The company aims to stay ahead of industry changes, emerging technologies, and global trends, positioning itself as a dynamic and forward-thinking player in the skincare landscape.
*Positive Impact on Society
~Health and Well-Being Initiatives: MEDHZ envisions actively contributing to societal health and well-being initiatives. This involves leveraging its platform to promote positive lifestyle choices, self-care practices, and broader health-related causes.
~Advocacy for Sustainable Practices: The company aspires to advocate for sustainable practices within the skincare industry, influencing industry standards and inspiring other players to prioritize environmental responsibility.
MEDHZ’s vision revolves around creating a positive and lasting impact on India’s skincare landscape by embracing innovation, sustainability, and a holistic approach to well-being. MEDHZ aims to be a driving force in shaping the future of skincare in India and beyond through a customer-centric focus, responsible practices, and a commitment to continuous improvement.
