Technology of the minds’ may disrupt the fabrics of ever-evolving times, yet it is the hearts of the people that remain true flag-bearers of the changing currents of reality’s stream. Similarly, coming from a middle-class family and being the youngest, Kanika Mathur’s aspirations and future goals were often influenced by others; however, when in 2003, journeying into HR due to a happy accident, as a people person, “I quickly realized I had found my true calling,” she says. “I remember my family questioning my late-night work sessions, asking, “What do you do in HR besides giving salaries?” or even, “If you don’t work for a day, will the company stop functioning?”
Her answer to them had been in action rather than in words. With 23 years of industry experience, 21 of which have been dedicated to HR, Kanika has grown into a passionate professional who leads with empathy, diversity, inclusivity, and equity. Working with organizations like BHP Billiton, Schneider Electric, Genpact, and Encore Capital has provided her with valuable exposure to managing human dynamics at the highest levels.
Before it all happened, once there was a time when Kanika felt others shaped her destiny. She says, “Society had already mapped out my career as either a doctor or an engineer.” Growing up in an era where kids were often pushed towards careers in technology, she initially followed the expected path, achieving Microsoft Certifications. However, she knew deep down that more than the technical jargon, she was drawn to people and the unique dynamics they brought to an organization, says Kanika. “I was keen on understanding the human aspects that drive businesses forward.”
Due to a happy accident in 2003, she joined BHP Billiton as a Team Administrator. Her role, which combined administrative and HR responsibilities, was a revelation. Kanika shares, “It was there that I discovered my passion for exploring people dynamics and understanding the human workforce essential to running an organization.”
A Dynamic Dazzler
Today, as the Chief People Officer (CPO) of Atisfy, she reflects on her journey and sees the progress she’s made. From that young middle-class girl to a CPO, Kanika has come a long way. More importantly, she adds, that she is on the path she was always meant to follow. The journey has been challenging, but it has also been incredibly rewarding. “When I look in the mirror, I see a reflection of resilience, passion and a deep commitment to positively impacting the lives of those I work with,” smiles Kanika, beaming with charisma.
Kanika shares that Atisfy’s guiding philosophy centres around innovation, agility, and customer-centricity, which are essential for their success as a scaling startup. “Innovation is at the heart of what we do,” she adds. “We continually invest in cutting-edge technologies and foster a culture of creativity within our team.” This commitment allows them to develop solutions that meet current market needs and anticipate future demands.
Agility is crucial in the fast-evolving tech landscape. They employ agile methodologies to adapt quickly, iterate rapidly, and deliver high-quality products. “This flexibility allows us to pivot when necessary and seize new opportunities as they arise,” says Kanika.
Customer-centricity drives their approach to product development. They emphasize understanding customers’ needs and challenges, engaging directly with them to incorporate feedback into their solutions. “Together, these principles form the foundation of our success. They guide our decision-making, shape our strategies, and inspire our team to strive for excellence,” Kanika claims. As Atisfy continues to scale globally, these core values will remain integral to its ongoing achievements.
Embracing the Evolving Ethos
In the dynamic world of entrepreneurship, Kanika emphasizes the need for an evolving ethos to keep her company at the forefront of industry trends. She focuses on key areas such as innovation, a user-centric approach, feedback-driven development, advanced technology solutions, and strategic partnerships to provide clients with adaptable services.
*Driving innovation
Innovation is at the heart of what we do. We are constantly integrating cutting-edge technologies such as AI, and data science to refine and enhance our offerings. At Atisfy, investing in research and development to explore new methodologies and tools that can revolutionize influencer marketing continues to remain a priority.
* User-Centric Approach:
We at Atisfy, are prioritizing the needs and preferences of our clients by offering solutions tailored to their specific goals and target audiences. Regularly engaging with clients to understand their challenges and opportunities, ensuring our services evolve in alignment with their expectations, thereby, offering intuitive and user-friendly platforms that make it easy for clients to navigate and utilize our services effectively.
*Feedback-Driven Development
We believe in the power of feedback for continuous improvement and actively seek inputs from clients and influencers by conducting regular surveys, interviews, and usability test continually to improve our platform and services. Establishing a feedback loop that ensures client and influencer input directly influences our development roadmap.
*Advanced Technology Solutions
Atisfy uses machine learning to analyze vast data and provide actionable insights while ensuring data security and privacy.
*Agile and Adaptive Operations
Kanika states that Atisfy embraces agile methodologies to swiftly adapt to industry changes and client needs, enabling rapid iteration and continuous improvement. The company fosters a culture of ongoing learning and professional development, ensuring the team remains current with the latest industry trends and technologies. This commitment is supported by collaborating with industry leaders, attending conferences, and participating in forums to stay informed about emerging trends and innovations.
*Strategic Partnerships and Collaboration
Recognizing the power of collaboration, we form strategic partnerships with tech providers, influencers and influencers to expand Atisfy’s capabilities and reach. We actively engage in industry networks and communities to foster collaboration and share knowledge.
By addressing these factors, Atisfy enhances its clients’ digital presence and drives success in a competitive marketplace. Kanika concludes, “We are dedicated to delivering innovative solutions that meet the demands of the modern business environment.”
A Leadership Commitment to Diversity and Inclusion
When asked about her leadership style, often recognized as a significant force behind her company’s achievements, Kanika expressed gratitude, stating, “Thank you for recognizing my leadership style as an influential force behind our company’s achievements.”
She elaborated that her approach is rooted in empathy, inclusivity, and continuous development. “By actively listening and showing empathy, we create a supportive environment where employees feel valued and heard,” she explained. Kanika emphasized the importance of diversity, noting, “Embracing diversity and fostering an inclusive workplace is a cornerstone of my leadership philosophy,” ensuring that all perspectives are valued.
Kanika highlighted the significance of prioritizing employee growth. “By providing opportunities for continuous learning and professional development, we empower individuals to reach their full potential,” she said. Transparency in communication is also key, as it aligns individual efforts with the company’s vision and fosters a sense of shared purpose.
Creating a Harmony for Success
She further stressed the importance of recognizing team achievements. “Regularly celebrating successes, both big and small, reinforces a positive and rewarding work environment,” she stated. Involving the team in decision-making ensures that their insights and ideas are considered thereby, enhancing engagement and ownership.
Through these principles, Kanika aims to build a cohesive, motivated team. “Creating an environment where everyone feels empowered to contribute their best has been instrumental in driving our company’s achievements,” she concluded.
The essence of entrepreneurship lies in bringing innovation and advancements to the niche one is working in. Kanika says that by aligning the elements stated ahead, they create a harmonious relationship between customer expectations and user experience, driving innovation and fostering long-term satisfaction.
- Deeply understanding users through empathy, data, and feedback.
- Customer-centric innovation: with an agile, ethical approach.
- Setting realistic expectations via clear communication and managing sentiment.
- Measuring success: using KPIs, user testing, and customer feedback.
Exceptional Initiatives
Leadership team attributes Atisfy’s tremendous success to numerous transformative projects they have delivered over the years and Kanika has been a part of the journey. Highlighting one, she cites, “We’ve developed a groundbreaking product that automates influencer marketing from start to finish, significantly simplifying campaign management.” This innovation streamlines the process, reducing campaign delivery times from months to just one week. Brands need only provide initial campaign inputs, and Atisfy’s product takes care of everything else: selecting influencers, sending collaboration offers, managing communications, overseeing job submissions, and handling payments.
Our solution enables brands to effectively collaborate with micro-influencers, who, as research shows, offer better value compared to larger influencers. This approach not only boosts campaign efficiency but also optimizes ROI for brands. “By leveraging our product, brands can achieve greater results while showcasing our dedication to excellence and innovation in the influencer marketing industry,” she adds.
Advancing on the Currents
In the realm of entrepreneurship, technology plays a pivotal role in enhancing efficiency, and Kanika says they, being a tech company, leverage it extensively to optimize their services and stay ahead in the digital age:
- End-to-end Automation: The product provides automated influencer marketing at scale, reducing campaign delivery times from months to as little as one week. Brands provide inputs, and the product handles influencer selection, collaboration offers, contact management, job submissions, and payments.
- AI and Predictive Analytics: Atisfy uses AI and predictive analytics for precise influencer-brand matching, enhancing campaign delivering efficiency and outcomes by identifying the best set of influencers for a brand’s target audience.
- Scalability and Efficiency: Their platform enables brands to work with a big pool of influencers of multi-channel, multi-country in a cost-efficient way. Their in-house Automation and AI algorithm automates the campaign operations for the brand, reaching a broader audience effectively in little time.
- User-Centric Design: Their intuitive platform design ensures a seamless user experience for both brands and influencers, making campaign management and performance tracking simple.
- Feedback-Driven Development: They incorporate client and influencer feedback to improve our platform continuously, keeping it aligned with user needs and industry trends, ensuring we remain at the cutting edge.
“By leveraging these technological advancements, we optimize our services and maintain a competitive edge, providing innovative and efficient solutions in the digital age,” shares Kanika.
“Together We Mean Success”
Believing that the workforce is the cornerstone of every successful organization, Kanika emphasizes the importance of fostering a culture of growth, skill development, and empowerment. She states, “Fostering a culture of growth, skill development, and empowerment is crucial to our company’s success.” To achieve this, her organization has implemented structured onboarding, on-the-job training sessions, and access to online learning platforms to enhance employee skills continuously.
Professional development is further encouraged through a mentorship program that pairs less experienced employees with seasoned professionals for career guidance. Kanika explains, “Clear career paths and regular performance reviews help identify strengths, areas for improvement, and opportunities for advancement, while collaboratively set individual goals align personal ambitions with company objectives.”
Empowerment is achieved through inclusive decision-making processes that involve employees, granting them autonomy in managing their tasks. This approach fosters ownership and accountability. Kanika notes, “Expeditious recognition for achievements boosts morale and reinforces desired behaviours, motivating employees to exceed their goals.”
The organization prioritizes a supportive work environment emphasizing work-life balance, offering flexible arrangements and remote options to help employees manage their personal and professional lives effectively. Kanika’s commitment to inclusivity is evident in the company culture, which celebrates diversity and supports employee resource groups. “This inclusivity creates a welcoming environment where every employee can thrive,” she asserts. Innovation is encouraged, with initiatives allowing employees to propose creative solutions and regular feedback check-ins enabling team members to voice their opinions.
Agile practices promote a dynamic work environment, allowing flexibility and quick adaptation to changes. Kanika believes these practices ensure the company can respond swiftly to new challenges and maintain a competitive edge. “By implementing these strategies, our company ensures that our workforce is constantly growing, developing new skills, and feeling empowered,” she adds. This enhances individual performance and drives the overall success and sustainability of the organization.
Ultimately, Kanika concludes, “Our commitment to fostering a culture of growth, skill development, and empowerment underpins our continued success and positions us as an emerging leader in our industry.”
Surmounting Storms
As a leader in India’s corporate sector, Kanika acknowledges the global challenges faced by organizations during the COVID-19 pandemic. The sudden onset of the crisis disrupted operations and necessitated a rapid enhancement of remote work capabilities. Their priority was ensuring employee safety, leading to a swift transition to remote work policies. “Our IT team worked tirelessly to set up and maintain these systems, ensuring that our operations could continue smoothly,” Kanika informs.
To maintain engagement, the leadership team at Atisfy prioritized open communication through regular virtual meetings, fostering unity during uncertainty. They adopted an agile approach to address operational disruptions, demonstrating ingenuity in securing new sources for essential tools. Additionally, they utilized data analytics to monitor market trends, allowing for swift adaptation of strategies and timely launches of products tailored to client needs.
Through these efforts, the Atisfy team not only overcame immediate challenges but emerged stronger. “This experience underscored the importance of resilience, innovation, and collaboration, principles that continue to guide us,” she states.
Founded during the pandemic, Atisfy navigated unprecedented conditions through agility and innovation. Kanika explains, “From the beginning, we invested in a strong digital foundation to facilitate remote work,” including cloud-based tools and secure communication channels. During this time, they enhanced their platforms and digital services, leveraging social media and SEO to boost brand visibility.
Recognizing the pandemic’s impact on mental health, we prioritized regular communication, fostering a sense of community among employees. They also incorporated automation and AI to improve efficiency, while data analytics informed decision-making.
Through these strategic measures, Atisfy effectively managed pandemic challenges and positioned itself for sustainable growth. Kanika adds, “Our ability to swiftly adapt and persevere amid adversity highlights the dedication and innovation of our team.”
Trailblazing a Techno-Powered Tomorrow
Today, every business extends beyond the physical realm. Kanika states that at Atisfy, we recognize the importance of digital transformation, constant consumer engagement, and a seamless virtual user experience. “We are committed to helping businesses transition smoothly into the digital age. Our comprehensive suite of digital tools and services includes cloud-based solutions, advanced analytics, and AI-driven platforms.” They provide end-to-end support, from assessing current digital capabilities to implementing customized strategies that enhance efficiency and drive growth.
Engaging with consumers in real time is crucial in today’s market, Kanika emphasizes. They offer solutions designed to enhance consumer interaction and satisfaction, leveraging data analytics to help clients understand consumer behaviour. “Our goal is to help businesses build strong, lasting relationships with their customers.”
A seamless virtual experience is key to customer retention. “We specialize in creating intuitive, user-friendly interfaces and experiences across our digital platforms,” she adds. By addressing these critical factors, Atisfy enhances its clients’ digital presence and drives success in a competitive marketplace. “We are dedicated to delivering innovative solutions that meet the demands of the modern business environment.”
Looking to the future, divulges Kanika, that the vision for Atisfy is centered around democratizing influencer marketing, providing fair opportunities to all influencers, and enabling brands to scale their influencer marketing efforts. By levelling the playing field, they ensure that all influencers are not subject to any bias and have equal access to collaboration opportunities with major brands.
They actively support under-represented influencers, promoting inclusivity and diversity in the influencer marketing space. Their platform’s advanced algorithms highlight these influencers, giving them the visibility they deserve. “Simultaneously, we empower brands to efficiently manage and scale their campaigns through end-to-end automation and AI, providing robust analytics and insights to optimize their marketing strategies,” she says, before concluding that through these efforts, they aim to create a more equitable and dynamic digital marketing landscape in India.
