“Power dressing is essentially a dynamic tool that aids in my alignment with the various aspects of my profession. The subtly assertive technique of establishing authority through fashion is explained by Priyanka Gill, co-founder of Good Glamm Group and CEO of Good Media Co. “It’s not just about fashion; it’s a statement of intent and a means of communication, stepping into every situation.”
In the past, power dressing was defined by masculine, boxy designs and strong shoulders that were aimed to increase women’s acceptance in the male-dominated workplace atmosphere. The phrase originally appeared in our language of fashion in 1921, when Coco Chanel created the first power suit for a woman in Paris. The idea changed over time as it became more and more popular in the West in the 1970s and 1980s.
However, women in India have historically worn salwar-kameez and other Indian clothing, such as saris, to work. Women began to interpret the dress code more widely to embrace Western and Indian clothing, and as a result, well-tailored suits with clicking heels, a noticeable watch, and similar accessories eventually made their way into our closets. The fact that women in leadership positions have been seen in Indian boardrooms wearing both saris and pantsuits, according to Gill, “reflects the diversity and dynamism of our corporate culture.” “It reflects the complexity of female leaders and their capacity for situational adaptation.”
As more women hold executive positions in startups and new-age businesses, where strict professional behaviour rules are starting to loosen, the concept of power dressing is also starting to wane. However, what does wearing a powerful outfit actually mean? It could mean feeling at ease or being noticed among the masses. It could imply confidence, making a statement, or even flashing brands.
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