Womaniya, a program to empower women entrepreneurs that was started in 2019, is being actively promoted by Indian government.
Through a unique platform, the program seeks to promote women’s involvement in government procurement. The procurement process for a number of products has been streamlined by the government. These include accessories, handicrafts, handlooms, jute and coconut fiber products, bamboo products, organic food, spices, home décor, office furniture, and more.
The initiative is in keeping with the Indian government’s goal of providing micro and small companies (MSEs) run and owned by women with a 3% government procurement subsidy.
“The “Womaniya” initiative seeks to address the triple challenge of “access to markets”, “access to finance” and “access to value-addition” faced by women entrepreneurs and strives to align the untapped entrepreneurial energy of last-mile producers and service-providers in India with local Government buyers,” CEO of Government e-Marketplace K. P. Singh said.
He emphasized the resource’s dedication to social inclusion through programs like “Make in India” and “Vocal for Local.”
Women have displayed remarkable contributions in various fields of science, technology, business, education, healthcare, research, entertainment, etc in all levels of the hierarchy. It has been a proven fact that women have been competent components in the workforce with notable contribution in terms of work volumes, quality, integrity, dedication, perseverance and support. Women have scaled the ladder of success by shouldering higher responsibilities in government and corporate business sectors. With their smartness, effective decision-making abilities and inspiring leadership qualities, women in modern world are adorning senior positions with perfect business acumen. In the recent couple of decades, women have taken a step forward of starting their innovative business startups and leading different organizations with finesse and enthusiasm.
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