Dubai’s Non-Toxic Makeup Set to Revolutionize Mumbai’s Beauty Industry


Mumbai’s beauty retail landscape is set to undergo a transformation with the introduction of Skin Story, a Dubai-based beauty brand known for its eco-friendly, non-toxic, and fragrance-free makeup products. Founded by sisters Nidhi and Rashi Sethi, Skin Story focuses on creating clean and effective makeup solutions suitable for sensitive skin.

Manufactured in Korea, Skin Story offers a range of high-performance makeup products designed to cater to various skin tones and types. The brand’s product lineup includes multi-use multisticks, such as BARE, which nourishes and soothes the skin, BOLD for contouring, and LEGACY for a pop of color on the cheeks, lips, and eyes.

Skin Story also offers DRAMA mascara and GROWTH serum for enhancing lashes and brows naturally. These products are free from harmful ingredients, ensuring the safety of lashes and brows.

The brand is committed to clean beauty and manufactures its products in Korea, known for its skincare expertise and ingredient selection. Skin Story’s packaging is eco-conscious, reflecting its dedication to sustainability.

In addition to its current offerings, Skin Story has plans to launch vegan eyeliner, brushes, lipsticks, eyeshadows, and gel eyeliners, among other products, to provide cruelty-free and clean beauty options.

Skin Story products will be available online through its website and prominent e-retailers in India. The brand aims to empower individuals to embrace their unique beauty while promoting a sustainable and greener world.

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