Repositioning: Bard's name resonated more with artistic inspiration than a powerful AI assistant. "Gemini" suggests duality and versatility, a better fit for Google's vision of a multipurpose tool.
Differentiation: With competition like Siri and Alexa, a distinct name helps Gemini stand out and communicate its advanced capabilities better.
Broader Scope: Bard primarily focused on providing search results and information. Gemini aims to extend beyond that, assisting in productivity, communication, and creative tasks.
App Integration: Launching a dedicated Gemini app emphasizes its independence from Google Assistant and positions it as a central AI hub across devices.
Workspace Focus: Integrating with Workspace tools like Docs, Sheets, and Gmail showcases Gemini's potential as a productivity assistant, catering to professional users.